SM Cares Advocates for Creating Safe Spaces for Breastfeeding with Free to Feed Photo Campaign

This National Breastfeeding Awareness Month, SM Cares, the corporate social responsibility arm of SM Supermalls, proudly announces its ongoing campaign, "Free to Feed: Creating Safe Spaces for Breastfeeding," under the SM Cares Advocacy on Women and Breastfeeding. 

To further celebrate and promote how communities can create a welcoming environment for breastfeeding even outside of our homes, SM Cares has launched the "Free to Feed" photography contest where photo enthusiasts and Super Moms are encouraged to capture beautiful moments of breastfeeding anywhere within SM mall and tenant areas. Entries are accepted until August 21, 2023, and the winners will be announced on August 28, 2023. Participants may send their entries through this link:

The SM Cares Free to Feed photo contest invites photo enthusiasts and mothers to capture their breastfeeding moment anywhere within SM Supermalls

A photo exhibit roadshow and forum will also take place across selected SM malls. The roadshow will be held throughout August at SM City Davao, SM City Pampanga, SM City Dasmarinas, SM City Iloilo, and SM North EDSA, to serve as a powerful reminder of the importance of supporting mothers in their breastfeeding journey. 

As the World Health Organization focuses on promoting breastfeeding in the workplace, SM Supermalls provides accessible and safe spaces for nursing mothers through 80 breastfeeding stations available for customers and employees across SM malls nationwide. 

Atty. Pearl Joan Turley, SM Supermalls Assistant Vice President and SM Cares Program Director for Women, shares: “SM Cares is fully committed to providing a nurturing and inclusive environment for all its patrons, and the "Free to Feed: Creating Safe Spaces for Breastfeeding" campaign is a testament to that commitment. By promoting breastfeeding in the workplace and beyond, we strive to empower mothers and celebrate the natural bond between mother and child.” 

For more information, please visit or follow SM Cares on