A new M&S Store unveiled in Davao

A new M&S concept store opens

THE brand new 1,515 square-meter M&S store was unveiled with a live mannequin display, featuring the latest M&S collection. Joining in the opening day celebrations, which included a cocktail event and live music, were the local fashionistas eager to enter the latest concept store of M&S and shop for their favorite pieces.

The season's latest collection for the Marks & Spencer brands for women-M&S Woman, Autograph, Classic, Per una and Indigo, and fashion essentials for men-Blue Harbour, North Coast, and Autograph, were presented by live mannequins weaving themselves across the shopping crowd towards the designated podiums in the new store.

Anthony Tantoco Huang, the Executive Vice President of Stores Specialists Inc., said: "We're delighted to have opened a brand new store at SM Lanang this June and we are really pleased to have secured such a prime shopping location. Our new displays really showcase the very best of our stylish summer fashions and specialty food. We can't wait for our customers to come and explore our brand new, more inviting and inspiring store."

"The new format store provides each clothing brand its own distinct look and identity and allows customers to see which brand best meets their personal style preferences. By clearly segmenting each of M&S's popular clothing sub brands, M&S aims to improve the customer journey through improved navigation, a better store layout and more inspiring in-store customer experiences. This is highlighted for customers through unique branding, visual merchandising kit and propping," said Lucille Tolentino, M&S' Merchandising Division manager.

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