Rocky's x Dennis Salvador: Preserving a heritage, creating traditions

Dennis is Executive Director of the Philippine Eagle Foundation & Enzo volunteers & help with the center's many activities

It’s not an easy task but 55-year old Dennis Salvador committed himself to an admirable task in the preservation of a National Heritage—the Philippine Eagle. Thanks to this man and his team at the Philippines Eagle Foundation (PEF), they were able to breed a few eagles in captivity, and may be on their way to multiplying its population. A few more birds are flapping its wings today.

“My job is focused primarily on saving the Great Philippine Eagle from extinction,” said the conservationist and the PEF’s Executive Director.

“This involves protecting the eagles in their natural habitat; restoring forests by working with indigenous communities; improving the lives of rural communities; developing conservation actions based on strong scientific research on the eagles, its prey and the forest; breeding the eagles in captivity; and public education.”

His children know what he does, and in fact he encourages them to get involved in every way they can. The PEF’s mission, after all, impacts the lives of his children, this generation and many more to come.

“The kids volunteer and help with the center's many activities,” he shared.

In doing so, Dennis’ passion for preservation can inspire the young ones to eventually join the team.

Dennis & Enzo Salvador are the featured Father and Sons personalities for June in the 2016 Traditions calendar of Rocky’s.

One of the PEF’s activities is the on-going Philippines Eagle Week slated for a week from June 4 to 10 (Proclamation No. 79).

“The drive aims to strengthen public awareness on the significant role of the Philippine Eagle in the forest ecosystem, and its importance as a national symbol and unique heritage; to generate unified and concerted efforts among all sectors of the society to ensure the protection and perpetuation of the species.”

“What I have learned, what I am practicing, I pass on to my children: respect, respect of nature and life, and respect for and appreciation of people's different cultural practices,” confessed Dennis.

Yes, Dennis is grooming his kids to become a responsible citizen of nature and of the nation.

In his own nest, the father is passing on another of trusted practice to his boys, Enzo and Alfonso. He has been a loyal client of Rocky’s Barbershop for years now and is making the father and sons personal grooming a tradition in the family.

Dennis & Enzo making grooming by Rocky's a tradition.

It was a family friend who introduced him to Rocky’s seven years ago and since then he’s been a regular monthly visitor.

“I like the old world charm of the shop, trained staff, and amenities of a modern establishment. Rocky’s is clean and well managed. It has the modern amenities with old world charm,” replied Dennis when asked why he became loyal to the men’s grooming establishment.

Jun Acub, who has been with Rocky’s since 1996, is his “suki” barber at the Abreeza Mall branch.

“He is customer focused person and excellent quality of haircut and service,” said Dennis of his preferred barber.

Enzo and Alfonso have become regulars of Rocky’s, too, but they don’t mind who cut their hair. “They’re all good, anyway,” said the boys who are quite meticulous in their hair grooming.

What impresses these Salvador men most? Dennis said, “I like Rocky’s ability to adapt and innovate especially its attention to providing quality customer service,’ and added, “If there is one thing I don’t want changed it’s the ‘old characteristic’ of ‘kwentong barbero’ and friendliness. That’s what makes it a barbershop!”

On the 20th year of Rocky’s Barbershop, the Salvadors say, “Wishing you more productive years ahead – may your barbers and customers grow old with you and as satisfied. Keep the traditions going and keep innovating.”

Rocky’s Barbershop is the first barbershop to open in a mall in Davao City in 1986. All its five branches today are conveniently located in malls- Victoria Plaza, Abreeza Mall, GMall, SM City & SM Lanang Premier in Davao City, and Centrio Ayala Mall in Cagayan de Oro City. 2016 marks its 20th year in the business.

Dennis and Enzo Salvador are the featured Father and Sons personalities for June in the 2016 Traditions calendar of Rocky’s.

Published in the SunStar Davao newspaper on June 05, 2016.