Selfies: It’s going to be more fun in the Philippines in 2015

We got the green light! The first Davao “selfie” for the Visit Philippines 2015 with Tourism Promotions Board, COO Domingo Ramon Enerio III & DOT ASec Art Boncato with the Davao media.

The #ItsMoreFunInThePhilippines campaign went viral moments after it debuted. It was so successful that it ranked 3rd in the 2014 Warc 100 of the world's best marketing campaigns (based on performance in effectiveness and strategy competitions) announced in July of this year. is an online service offering advertising best practice, evidence and insights from the world's leading brands, and the Warc 100 is designed to be a benchmark for commercial creativity.

The tagline that went viral.

From a handful of well-conceptualized materials, it evolved into a slew of funtabulous interpretations of what fun equates to in this country. Nothing can beat the ingenuity of the Pinoys, they can truly compose the most attractive taglines to illustrate the wonderful offerings of this nation.

The "Its More Fun In The Philippines" campaign ranked 3rd in the work's best marketing campaign in the Warc 100 in 2014.

Consider the winning campaign the initial drumbeater of the coming major occasion. To date, via a more extensive promotion, the drums have been beating faster, with more intensity, and the message is heard across the globe. All eyes are turning towards this Southeast Asian republic for the Visit Philippines Year 2015.

All systems go for Visit Philippines 2015.

Yes, fun is going to excalte in the Philippines in 2015

On the coming year, expect the fun level to escalate, expect more taglines to be created, and more importantly, expect the number of tourist arrival to trump this current record. Combining the efforts of the Department of Tourism, Tourism Promotions Board, the other government agencies with the private sector will make this project successful.

Tourism Promotions Board, COO Domingo Ramon Enerio III bares the strategic marketing plan of Visit Philippines 2015 in the Davao roadshow.

In the recent roadshow of the Tourism Promotions Board, COO Domingo Ramon Enerio III bared the Visit Philippines 2015 communication strategy, among them maintaining an aggressive “Its More Fun In The Philippines” strategic media campaign, maximizing the use of digital technology for tourism marketing, and focusing on the marketing and promotions of the “power brands”, destinations and activities.

Maintaining an aggressive “Its More Fun In The Philippines” strategic media campaign is one of the communication strategies of the Visit Philippines 2015, shared Enerio.

Although the Visit Philippines 2105 intend to strengthen the country’s position as a M.I.C.E. (Meetings, incentives, conferences and exhibitions) destination, the campaign also aims to go beyond business meetings and conferences, and highlight the tourism products and services— traditional festivities, private sector-initiated commercial events, LGU-led activities and special projects organized by the DOT.

Inking the alliance. DOT & its partners in the Davao region formalizing the partnership.

The year-round calendar of events categorized in themes—music and arts, lifestyle and entertainment, sports and adventure, history and culture— will “compel local and foreign tourists to visit the Philippines and pro-actively participate in the activities lined up. “

Enerio announced some of the major events in the Visit Philippines 2015 calendar

Enerio confirmed the Malasimbo Music & Arts Festival in Puerto Galera, Manila will have music artists Justin Timberlake and One Direction performing in concerts, and host the Madrid Fusion Food Festival, Cebu listed the Sinulog as one of its official activity, and many more.

A Spanish feast is coming to town, so is Justin Timberlake & One Direction.

For the Davao Region, it will strengthen the “From Islands to Highlands” theme. DOT ASec Art Boncato proudly announced the first three (of many) major events officially listed in the Visit Philippines 2015 calendar of events: the Visit Samal Island which will be held from March to May 2015, the 8th International Boulder Face Challenge on April 25 to 25, 2015, and the Visit Davao Fun Sale 2015 that will run from April 3 to May 15.

 DOT Asec Art Boncato proudly presented the first three major events of the Davao region listed on the Visit Philippines 2015 calendar of events.

Adventures await the tourist, newbie and returning, local and foreign, that promises a fun, unforgettable and “hashtag-able” experience. Instagram, Facebook and Twitter will go haywire in 2015 on this part of the globe.

I couldn’t wait for next year to start posting. What better time to kick off an exciting Visit Philippines 2015 than the launching itself? Who can show how fun it really is in Davao and the Philippines than the citizens themselves? And, who can take the best selfies? We lead by example. J

 #selfie # #ItsMoreFunInDavao #ItsMoreFunInThePhilippines. We lead by example.

For more lifestyle and travel stories, visit and

Published in the SunStar Davao newspaper or October 12, 2014.