Stars emerge

A couple of years after the Starmobile’s first flagship store in Mindanao opened at the Gaisano Mall in this city, a new look for the concept store was re-launched. Now sporting bursts of bright red, the vibe of the new Starmobile store is more vibrant, and happier, characteristics that that best illustrates the mobile phone brand.

A new look for the Starmobile flagship store in Mindanao.

To date Starmoblie has captured a big chunk of the market with its quality dual SIM mobile phones, phablets and tablets at prices within every Filipino’s reach.

Starmoblie Concept Store's new look at the Gaisano Mall Davao.

With the brand’s constant innovation, the brand is on the top of mind of every techie and luring in more “admirers.”

Mindanao Times' CQ Francisco checking out the Starmobile Diamond X1.

SunStar Balita's Rhona Goc-ong is impressed with the Diamond X1's camera clarity.

During the Technology & Gadgets Fair of the citywide Big Davao Fun Sale in Gaisano Mall, the “Davao-born star” (the very first Starmobile mobile phone was sold here in Davao in 2011) celebrated the Starmobile Day by formally re-opening its concept store with celebrity endorser, Vice Ganda, as its guest of honor.

 At the relaunch of the Starmobile Concept Store in Gaisano Mall- Uly Lao, Vice Ganda, Wilson Lu, Hector Lao & Jameson Say.

The opening drew in a massive crowd of shoppers all eager to see Vice and take advantage of the weeklong Starmobile Sale—the Go from Old School to All Cool promotion— which offered huge discounts on a wide selection of tablets.

A massive crowd gathered to catch Vice Ganda during the Starmobile Day in Gaisano Mall. 

Edge Davao's Kenneth Ong & the Starmobile's newest tablet, the Engage 9i

The celebration continued with the star performing in a mini-concert at the atrium of the mall. Followers of the brand and fans of the celebrity (Vice fondly calls them “little ponies”) swarmed the venue from the ground to five floors up.

Starmobile celebrity endorser Vice Ganda drew in a massive crowd at Gaisano Mall.

All these treats were the premium local brand Starmobile’s way of spreading happiness in Davao with good buys and good vibes courtesy of its unkabogable endorser Vice Ganda.

Vice with the new Starmobile Octa phone

Vice Ganda reaching out to his fans.

So why was this host/comedian singled out to represent Starmobile? Box office star Vice Ganda, well-loved for his talent, wit and humor, makes for an ideal match to Starmobile—a brand committed to providing satisfaction and happiness to Filipinos through quality dual SIM Android phones and tablets at prices within reach.

Starmobile executives with celebrity endorser Vice Ganda showing Starmobile's latest androids.

Starmobile President Michael Chen shares, “Vice Ganda is a fitting complement to Starmobile’s very own Happy Man as he personifies what the brand is all about—being happy, hopeful, and successful. Having him onboard is a testament to the happy mobile lifestyle that our users can expect only from Starmobile.”

Starmobile executives Uly Lao & Jameson Say with celebrity endorser Vice Ganda.

Expressing his excitement over the partnership, Vice Ganda states: “Severe ang happiness ko to celebrate with my Starmobile family! Ngayon, hindi lang mga jokes at mga punchlines ko ang magpapasaya, pati na rin ang mga high tech na Starmobile Android phones at tablets. Mura pero hindi cheap. That’s why I am so grateful and blessed to be part of a brand that shares the same passion I have for making people happy! Wala na talagang mas Unkabogable pa sa Starmobile!”

Starmobile celebrity endorser Vice Ganda at the Starmobile Concept Store at the 3rd level of the Gaisano Mall

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Published in the SunStar Davao Newspaper on April 6, 2014.