Another address for homegrown jeweler

Emilia Sitjar with Emil, Eileen, and grandson Santi

INSPIRED by the woman who started the jewelry retail business more than 20 years ago, the second-generation jewelers Emil and Eileen Sitjar open a new address at the concessionaire row of the Apo View Hotel. The new shop’s opening date, which also celebrated the birthday of Emilia, the woman the company is dedicated to, was attended by the Sitjar’s clients and friends.

While the jewelry shop in Abreeza Mall is a showcase to both new and existing clients, and carries the complete line of jewelry, the downtown address of Emilia’s will display and sell a line dedicated to gemstones, precious and semi-precious alike, set in precious metals. The new shop was opened to serve the loyal clients living in the area and the residents of the south.

“They need not traverse to the north to have their bespoke jewelry designed or have a view of our latest collection,” said the owners. “From a mere jewelry retailer 20 years ago, Emilia's Jewelry today prides itself in producing hand-made, one of a kind, in-house designed, and bespoke beautiful jewelry pieces.

And it is our great desire to continue the tradition, which my mom has started, a tradition of good service to our clients, and a tradition of love for beautiful jewelry,” Emil said.

With another branch to serve its clients, Emilia’s is proud to say they are Davao City's premier jewelry address. Congratulations Emilia Sitjar Jewellery, and may you continue to add glitter and glamour to Davao.


[For more photos of these events & more lifestyle & travel stories and]

Published in the Sun.Star Davao newspaper on July 12, 2015.

Friends who came to the opening:

Carmina del ROsario & Otoy Mercado

Danney Barnett, Marissa Tionko & Monette Cutler

Emil Sitjar with Malouchi Gahol

Twinkle Gamboa & Litlit Ang