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| Frederick Huang Yuson, CWC CEO & President, is Davaoeño |
CWC is a Filipino furniture company. Home to iconic furniture, the showrooms display designer pieces that are stylish enough to pose as art. That's double the fun. Recently, the company opened its flagship store in Mindanao in IT Park.
Frederick Huang Yuson, the company's COO & President, is a Davaoeño. Here, he gives us a glimpse of CWC.
When did the first CWC Interiors open in Manila?
CWC Interiors in Manila opened its retail outlet 11 years ago, in 2010. Its first store was located in Serendra. CWC though as a company has been servicing the market for close to 30 years now. We are celebrating our 30th year next year.
Who came up with the CWC concept?
CWC is Create Work Collaborate. This is our ethos as we are committed to our industry and clients to bring the best of what design world can offer. Our name is synonymous with premium and quality.
Who decides what brands end in the stores?
We choose brands that carry our own brand values. We want to make sure that we also carry brands that somehow are able to come together. What's most common about our premium brands is like us, they tell a story. Each piece a history that makes it stand out from the rest. We are fortunate also that the mid-century appeal is gaining ground and appreciated not just by the designers but by the clients themselves.
Why did you decide to open in Davao?
Davao is special, I am from Davao, we have set up shop here since before just not an improved space given the constraints then.
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| Inside the Davao CWC Interior flagship store |
Why during this time?
We have long wanted to improve the showroom space to include all of our offers, but then the pandemic hit so we hit some snags. Now though seems just right as the coming together of clients wanting to improve their spaces with iconic pieces is also ripe as the love for the “design original” is also growing.
Who are your clients?
Our clients are diverse. The one who understands and appreciates design, the ones who understand the need for comfort, ergonomics and provides a premium on health and wellness. The collector who appreciates the pieces that age well and will go with their own quality pieces.
How about maintenance and care? What's the extent of CWC's after-sales service?
We have the best service and warranties. For example for the Herman Miller task chairs alone it spans 8 to 12 years depending on the chair.
What makes CWC unique from the rest of retail stores that sells branded furnishing?
Our pieces tell a unique story. Our pieces are iconic and will stand the test of time.
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| Iconic. The Eames Lounge Chair & Ottoman |
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